MeatFacts was established to provide clear, evidence‑based information on South Africa’s meat sector. It serves as a fact‑checking resource and a news curation platform designed to counter misinformation and bring transparency to a complex and often misunderstood industry.

Our team includes experienced researchers, analysts and communication specialists who apply rigorous fact‑checking methods to ensure accuracy and balance in every piece of content we publish.

As a sub‑brand of AMIE (The Association of Meat Importers and Exporters), MeatFacts aims to broaden the conversation by introducing diverse and informed perspectives to debates that shape the country’s food security, trade environment and agricultural economy. We support fair competition, responsible policy and sustainable economic growth.

South Africa’s meat and poultry industries form a critical part of the national food system. They involve a wide network of stakeholders including farmers, processors, importers, exporters, retailers, logistics providers and policymakers. Imports play an important role in supplementing local supply, particularly in categories such as mechanically deboned meat and offals, which support both affordability and production needs.

At MeatFacts, we provide the verified information required to empower industry participants and inform consumers.