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About Us

ChickenFacts is a fact-checking portal for the poultry industry and all its related facets, as well as a curator of information.

As a sub-brand of AMIE (The Association of Meat Importers and Exporters), ChickenFacts aims to introduce a range of new and diverse voices to the debates and discussions concerning the industry, which is a crucial contributor to South Africa’s food security and agricultural sector.

The poultry sector is the second-largest agricultural sub-sector contributing to the economy. 
It is worth approximately R60 billion a year, makes up almost 17% of the total agricultural sector, and almost 40% of the animal husbandry sector.

It comprises a complex and wide-ranging set of role-players, from the farmer to the retailer and the restaurant, including freight, storage, processing and policy.

At ChickenFacts, we bring you the information required to empower the industry and inform the consumer.

For more information, please contact us via email.

AMIE is officially recognised nationally by

  • DALRRD (Department of Agriculture, Land Reform and Rural Development)
  • ITAC / DTI (International Trade Access Commission)
  • SARS / CUSTOMS (South African Revenue Services)
  • NAMC (National Agriculture Marketing Council)
  • DOH (Department of Health)

AMIE is also a member of the Red Meat Industry Forum (RMIF) the Policy body for the Red Meat Industry, as well as the South African Meat Industry Company (SAMIC), and holds a seat on the board of directors.

Globally AMIE is recognised by numerous meat, poultry, and export associations and councils.

Latest News:

Podcast - Chicken Bytes

The AMIE Academy

The AMIE Academy was launched last year as the AMIE (Association of Meat Importers and
Exporters) transformation initiative.

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