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There is an interesting development in the South African poultry industry: small and emerging stakeholders are no longer waiting for the formal industry to lead transformation, they are just going ahead and doing it themselves.
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Transformation was one of the key pillars of the 2019 Poultry Master Plan, and the one pillar where very few, if any, of the targets were met. But recent developments are showing that the transformation goals of the Poultry Master Plan are now being taken over by the very people who expect to be the beneficiaries of those goals.
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There are three main developments:
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The Competition Commission's investigation into the poultry value chain is mostly concerned with finding out if uncompetitive control measures within the poultry industry are being vertically integrated into the value chain. Simply put, they want to find out if large producers enjoy preferential access to all the aspects of production such as feed and stock, thereby marginalizing smaller players.
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Smaller and emerging farmers are becoming more insistent on controlling their own value chain, to the extent that they are setting up systems and suppliers outside of the 'formal' poultry production line. An 'alternative value chain' is emerging due to energetic and resourceful farmers and suppliers.
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The Western Cape export deal to China, worth a projected R300 million p/a, is also an indication that South African entrepreneurs are not waiting for a gap but forcing a way for themselves. In the same spirit, the Association of Meat Importers and Exporters (AMIE) is running an AMIE Academy to develop entrepreneurs in import/export of meat and poultry. The Academy has a number of innovations that are being keenly watched by other stakeholders - with the eye, perhaps, on replicating the success of such an outreach in other sectors.
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In our newsletter this week our Poultry Analysis takes a look at some of the news reports that confirm this new trend in the poultry industry. Our Food Price Barometer looks at the staple food rice, and we also feature our Closer Look, our Import Statistics Fact Sheet, and our podcast with Kobedi Pilane.
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Poultry Analysis 20 February 2024
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The Avian Flu outbreak of last year is finally officially over, with no new cases reported since November last year.
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Food Basket Barometer: Rice Analysis
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The price of rice is a text-book example of how climate change and socio-economic instability anywhere in the world impacts on food supply globally.
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A Closer Look: SAPA - Get Out of the Way
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When the Western Cape investment agency Wesgro announced an exciting deal to export R300million worth of chicken feet to China, the response from the poultry industry was not what they were expecting.
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Poultry Imports
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This Fact Sheet shows statistics for import tariffs for the last six years, broken down per category, for fact-checking purposes. To see the Fact Sheet, either click on the image below or go to Read More
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Click on the image below to listen to the podcast
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