17 July 2025

Editor’s Note

It’s been a tumultuous year in South Africa’s poultry landscape. This article offers a timely update on the major developments shaping the sector.

From proposed VAT exemptions to export ambitions and evolving disease mitigation strategies, this 2025 outlook explores both the opportunities and vulnerabilities of an industry at the heart of national food security.

We invite readers and stakeholders to reflect on these insights as the country navigates toward a more resilient and inclusive food system.

Update: South African Poultry Outlook 2025

Since the last poultry industry outlook published in December 2024, new factors have influenced the sector due to recent global political events, national fiscal changes, and disease outbreaks.

In the recent South African budget review, the proposed expansion of the value added tax (VAT) zero-rated basket of food items, which included poultry, was scrapped …

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Update: South African Poultry Outlook 2025